MORE TO COME. MORE OPTIONS (DISTRIBUTION).
It runs in the family: pioneering, entrepreneurs, hard-working and loyal, incredibly friendly, and truly inspiring people. This upcoming July, we’ll celebrate not only Joe Sharpe and his team coming to Berlin, to THE JUNCTION but also the 35th anniversary of Options Distribution in the business.
“It’s time to change the rhetoric from negativity to optimism”
The wonderful people behind Options Distributions and the SEEK team share the same values: passion, respect (it’s mutual), flexibility, and willingness to improve. That’s special. It makes sense to let Joe Sharpe, Managing Director, speak himself and explain how he successfully translates these values and ideas into the (harsh) reality of the fashion industry and the difficulties of working from the UK.
“We take an old school way of working and have modernised it. Our brand mix is rooted with brands out of North America, Japan & Korea. We distribute them in Europe or globally, and now own Dubbleware, and US Rubber in their entirety, and as of 2024, we have launched a new license collection with Pendleton, named 'The Journey West Collection'. We allow retailers to work with brands that would be difficult to work with, allow them to pay in Euros or GBP, and give them landed prices. We support them with stock replenishments which have been integrated for Autumn 24, and have started shooting our own content for each brand, to give them a European interpretation on what they all should be.”
THE JUNCTION 30 JUNE - 3 JULY
LOFTS AT STATION BERLIN
SEEK 2 & 3 JULY
STATION BERLIN
UNION SHOWROOM (by appointment only)
30 JUNE - 2 JULY
KÜHLHAUS
Options Distributions and its brands, such as Adsum, Dubbleware, Pendleton Woolen Mills, Uniform Bridge, and many more will be part of the second season of THE JUNCTION, from the 30th of June until the 3rd of July. “THE JUNCTION allows the localised consumers to visit us, whether they be independent or larger scale, over a week in Berlin where they can also see other like-minded brands and agencies.”
“It's important to be in this community and listen to what's going on in the market.”
“Berlin was the first place I ever visited for a trade show! It's a fantastic city. It's always good to see customers who I have not personally engaged with for a while, so I am looking forward to meeting face to face and explaining the vision and direction of the business. It's also been a while since we have been at SEEK, and I'm excited to see some of my oldest and best friends in the business.”
THE JUNCTION, THE BEST OF BOTH WORLDS
This upcoming Spring/Summer 2025 season, SEEK will again present the concept and space called THE JUNCTION the platform connecting UNION Showroom (by invitation only) and SEEK.
ADSUM / ARROW / CANO / DUBBLEWARE / FRIZMWORKS / HEN’S TEETH / NUDIE / PENDLETON WOOLEN MILLS / POTEN / ROSTERSOX / UNITED ATHLE / US RUBBER CO / AND MORE TO COME