NEW: SEEK RECEPTION

SEEK presents a new neighborhood, new space, new concept, new timescale. 

Over the course of one month, from the beginning of January until mid-February 2025, SEEK will play at a new 5-floor location on Oranienstrasse, becoming a home to brands, showrooms, agencies, the Conscious Club, marketing-driven events and showcases as well as the return of the infamous Designer Sale.

SEEK was born and raised in Berlin. Despite all the conversations and critics, Berlin is still Europe’s hub of modern art, music, creative culinary concepts, subcultures and fashion trends. Berlin is real, rough and credible and Kreuzberg represents this melting-pot and breeding ground like no other district. Therefore SEEK’s new address will be Oranienstrasse, right next to the legendary Voo store, Blumen Delik, Hasir kitchen and Luzia bar.

“This is Berlin! Let’s be real: A big part of our industry and the trips are about finding inspiration, having fun, meeting people within the cities we travel to. Berlin is one of the roughest and most honest places in Europe. The music and clubbing scene is still a huge inspiration for the big, established and influential fashion houses. Berlin is a melting pot of cultures - and not just based on where people geographically are from. No other street represents this uniqueness of Berlin as Oranienstrasse does. We’re excited to have found a new home in this buzzing Kiez and cannot wait to show our guests the best of Berlin.” Damien Winpenny, SEEK

Five floors of the historic building from 1900, offer the ideal setting of SEEK’s new modular system and return to its simple, clean and reduced set up. Every floor is about 600 sqm big, and offers high ceilings, large window facades and therefore lots of daylight as well as wide, open spaces to present the latest products and smaller rooms as a retreat or ideal for private order appointments. 

The new location, especially with its various floors, offers brands and agencies the opportunity to curate and target specific audiences: whether it’s by appointment only, engaging with press and content creators, attracting potential new customers, like-minded individuals, or end-consumers.

“Been there. Done that. A few rooms inside the (at the time) larger-than-life PREMIUM, to the very first own location at Kühlhaus Berlin, to Arena Berlin beaching and swimming at the Badeschiff to Messe Berlin and back to where everything began at Gleisdreieck. Our experience and the honest, constructive feedback of our exhibitors, visitors and partners makes us move, evolve and somehow re-start with great confidence.” Maren Wiebus, SEEK

SEEK and the team behind the Berlin fashion event puts its 15 years of experience in use and presents a completely new, independent, innovative, agile, solution-focused and adaptable, month-long concept. According to the motto “the customer is always right”, SEEK replies and reacts to the markets’ and the exhibitors’ needs: concentrated and coherent brand scenarios, individually bookable time periods and customised conditions for various needs and objectives. 

“It’s not the right time for a one-size-fits-all approach. The needs, strategies, objectives and timelines of our exhibitors and visitors are more diverse than ever been before. Two set-in-stone days and one big location hosting them all are just not the Zeitgeist anymore. Brands and agencies get together and create smaller, more intimate showroom concepts. The Conscious Club is a close-knit community that thrives from exchange, collaboration and togetherness. Classic calendars as well as designs of mens- and womenswear become blurred. Outdoor and function wear is part of not just streetwear culture any more. We need to react to these trends and offer modular options and dates.” Elli Moreno, SEEK

The new concept is consciously taking a step back from the traditional trade show calendar and fashion week schedule. This upcoming Autumn/Winter 2025/26 season is the tightest and busiest yet - the perfect starting point to launch SEEK’s new timeline. The Berlin based fashion and lifestyle event organisers open the doors beginning of January 2025, before the first European trade show takes place, as well as over the course of Berlin Fashion Week, which will take place at the beginning of February.

In close conversations with those responsible, SEEK will develop and present coherent concepts, brand scenarios and agencies’ showrooms at various appropriate and reasonable times. SEEK, as well as its traditional role as an organiser, will now - more than ever - act as a landlord, communicator, consultant and most importantly: host. 

“With the new concept we’re acting on and expressing what everyone's thinking! The timelines, fashion weeks as well as trade shows and events in Europe are more and more overlapping. We have to stop thinking in black and white, outdated calendars and segments, and dictating when brands and agencies have to write orders and close the books. Flexibility, independence, the very honest, loyal relationships with our exhibitors and visitors and down-to-earthness are our absolute USPs, which we will now benefit from!” Marie-Luise Ahlers, SEEK