new neighbourhood. new space.
SEEK was born and raised in Berlin. Despite all the conversations and critics, Berlin is still Europe’s hub of modern art, music, creative culinary concepts, subcultures and fashion trends. Berlin is real, rough and credible and Kreuzberg represents this melting-pot and breeding ground like no other district. Therefore SEEK’s new address will be Oranienstrasse, right next to the legendary Voo store, Blumen Delik, Hasir kitchen and Luzia bar.
“This is Berlin! Let’s be real: A big part of our industry and the trips are about finding inspiration, having fun, meeting people within the cities we travel to. Berlin is one of the roughest and most honest places in Europe. No other street represents this uniqueness of Berlin as Oranienstrasse does. We’re excited to have found a new home in this buzzing Kiez and cannot wait to show our guests the best of Berlin.” Damien Winpenny, SEEK
Five floors of the historic building from 1900, offer the ideal setting of SEEK’s new modular system and return to its simple, clean and reduced set up. Every floor is about 600 sqm big, and offers high ceilings, large window facades and therefore lots of daylight as well as wide, open spaces to present the latest products and smaller rooms as a retreat or ideal for private order appointments.
The new location, especially with its various floors, offers brands and agencies the opportunity to curate and target specific audiences: whether it’s by appointment only, engaging with press and content creators, attracting potential new customers, like-minded individuals, or end-consumers.
“Been there. Done that. A few rooms inside the (at the time) larger-than-life PREMIUM, to the very first own location at Kühlhaus Berlin, to Arena Berlin beaching and swimming at the Badeschiff to Messe Berlin and back to where everything began at Gleisdreieck. Our experience and the honest, constructive feedback of our exhibitors, visitors and partners makes us move, evolve and somehow re-start with great confidence.” Maren Wiebus, SEEK
