new concept. new timescale.
SEEK and the team behind the Berlin fashion event puts its 15 years of experience in use and presents a completely new, independent, innovative, agile, solution-focused and adaptable, month-long concept. According to the motto “the customer is always right”, SEEK replies and reacts to the markets’ and the exhibitors’ needs: concentrated and coherent brand scenarios, individually bookable time periods and customised conditions for various needs and objectives.
“It’s not the right time for a one-size-fits-all approach. The needs, strategies, objectives and timelines of our exhibitors and visitors are more diverse than ever been before. Two set-in-stone days and one big location hosting them all are just not the Zeitgeist anymore. We need to react to these trends and offer modular options and dates.” Elli Moreno, SEEK
This upcoming Autumn/Winter 2025/26 season is the tightest and busiest yet - the perfect starting point to launch SEEK’s new timeline. The Berlin based fashion and lifestyle event organisers open the doors beginning of January 2025, before the first European trade show takes place, as well as over the course of Berlin Fashion Week, which will take place at the beginning of February.
In close conversations with those responsible, SEEK will develop and present coherent concepts, brand scenarios and agencies’ showrooms at various appropriate and reasonable times. SEEK, as well as its traditional role as an organiser, will now - more than ever - act as a landlord, communicator, consultant and most importantly: host.
“We have to stop thinking in black and white, outdated calendars and segments, and dictating when brands and agencies have to write orders and close the books. Flexibility, independence, the very honest, loyal relationships with our exhibitors and visitors and down-to-earthness are our absolute USPs, which we will now benefit from!” Marie-Luise Ahlers, SEEK