SEEK CONSCIOUS CLUB

By introducing its new Conscious Club this summer, SEEK is placing a stronger than ever focus on sustainability. More than 80 sustainably operating brands will show their collections and ideas in a dedicated space extending to the beautiful outdoors. But that’s not all.

On 8 July, the game changers, pioneers and brilliant minds of the industry will enter and gather around the SEEK stage to share, connect, benefit from each other and start new good collaborations.

LIVE ON STAGE

For the first time, SEEK is celebrating sustainable brands and the whole ecosystem around them with a big day program and networking evening. On Friday 8 July, the SEEK Conscious Club is taking over the main stage starting with an analysis of past, current and future changes and the role of crises and dreams. The next hours offer valuable insights into the zeitgeist, the claims and the future of sustainability as well as hands-on ideas and experiences. The last slot will be dedicated to the true pioneers and their inspiring visions.

CONSCIOUS CLUB PROGRAM PREVIEW 8 July 2022

CONSCIOUS CLUB PROGRAM PREVIEW 8 July 2022
The SEEK Conscious Club Stage is curated and hosted by Magdalena and Max of studio MM04.

9:30 - 11.30
Wind for change?
The state of fashion, our planet and the world.
Opening by the hosts of Premium Group x Studio MM04

Keynote: A world in crisis – or signs for systemic change?
Talk: Why the EU textile and circularity strategy is great – and why not
Interview: Denim – from a dirty dancer to sustainability darling. With Tony Tonnaer, KOI

11:30 - 12:45
The Zeitgeist
How brands and platforms overcome everyday ambivalences.
Talk: Is sustainability not enough? What about biodiversity and regeneration?
Pitch Sessions: What sustainability platforms can do for you (brands)

12:45 - 14:20
The Claims
How to communicate consciously and avoid greenwashing.
Keynote about CO2e-compensation by Michael Sinnen, Planetly
Interview: Why data and transparency are key for any sustainable action
Panel: How to tell sustainability stories - shiny but not washed

14:20 - 15:20
The Future
How conscious lifestyles and virtual fashion are changing the fashion culture and industry.
Keynote about mental wellness by Anne Philippi
Panel: How to define sustainability for a virtual world

15:10 - 16:30
Visions for Change!
After all – culture eats strategy for breakfast.
Interview: Why culture is the answer and why not
Interview: How influential has sustainability become for our consumption culture?
With Orsola de Castro, Fashion Revolution

16:30 - 19:00
Conscious Club Reception
Good drinks with good people!

Please note: This is just a teaser! Changes and additions will definitely happen. We’ll keep you posted!

CLUB MEMBERS

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